Fit Father Lifestyle is the brand but there is someone who is behind the brand who has Passion, Purpose, and Loves Helping Dads Like You Achieve Their Goals!

Hey! I’m CC. I'm a Father, Transformation Coach, and pizza & beer lover - IPA's anyone?! 

Just in case you’re wondering who I am…

Let me briefly tell you about myself, and some of my credentials. Ever since I was a little boy, I had a competitive spirit and loved to adventure.

After completing high school, I went off into the U.S. Air Force looking for the ultimate challenge.

Quickly, I began excelling through my field and the non-commissioned officer’s rank.

While serving in the Armed Forces my jobs consisted of Law Enforcement, Investigations, Customs & Immigrations, Presidential Support, System Administrator, Web Design, and Physical Training Instructor. I received numerous medals and accolades for my efforts in the Air Force.

But the greatest reward I received was when I helped troops lose weight so that they were able to continue their service in the Air Force. By training and educating troops on the importance of exercise and healthy eating habits, they were able to live a healthy and productive life while serving our country.

That was the seed that birth my passion for helping others achieve their fitness/weight loss goals. There’s no greater reward than seeing someones self-esteem elevate, confidence boost, diabetes reverse, and many more life-changing experiences.

“One of my greatest joys is to see dads get healthier, to help them exceed their expectations and actualize their goals. They become the ULTIMATE role model for their family! All while making health and fitness a lifestyle instead of an event-based goal”.


With an extensive background and knowledge in fitness and nutrition, studying exercise science, I naturally wanted to share this knowledge with others as I entered into the health and fitness field. I believe that each of us are given gifts to use and my gift is in supporting clients to set and obtain health and fitness goals.

I can honestly say that there is nothing more rewarding than helping someone achieve their ultimate goal of weight loss. After working with hundreds of people just like you who are struggling to lose weight and get fit, I’ve learned WHAT WORKS and WHAT DOESN’T.

I want you to benefit from my proven fitness formula. Allow me to help you get the body you’ve always wanted but didn’t think it was possible.I have all the tools that will make your fitness goal a SUCCESS!

The time is NOW! Let’s CRUSH Your Fitness Goals…

- CC Matthews

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